CampaignLive |
Iris launches new division to bring sports marketing 'out of the 70s'
CampaignLive Tuppen said sports marketing is "stuck in a 1970s world" and that it was characterised by "middle-aged men talking about passion and glory, trying hard, and the joy of being a fan." He said: "A whole new generation of male and female sports lovers is ... Iris unveils sports marketing division to do away with strategies that only cater to 'middle-aged men' Iris aims to take sports marketing 'out of dark ages' |
March 24, 2016 at 06:14AM | marketing - Google News
Iris launches new division to bring sports marketing 'out of the 70s' - CampaignLive
marketing - Google News
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