Marketing Technologists: Who They Are and Why They Matter [Infographic] - MarketingProfs.com (subscription)

Marketing Technologists: Who They Are and Why They Matter [Infographic] - MarketingProfs.com (subscription) | marketing - Google News | March 19, 2016 at 11:26AM

MarketingProfs.com (subscription)

Marketing Technologists: Who They Are and Why They Matter [Infographic] MarketingProfs.com (subscription) "Marketing technology must be managed holistically," state Scott Brinker and Laura McLellan in a Harvard Business Review article. "People in this role need technical depth—many have backgrounds in IT management or software development—but they ...

March 19, 2016 at 11:26AM | marketing - Google News
Marketing Technologists: Who They Are and Why They Matter [Infographic] - MarketingProfs.com (subscription)
marketing - Google News