Tesco's fictional farms: a marketing strategy past its sell-by date? - The Guardian

Tesco's fictional farms: a marketing strategy past its sell-by date? - The Guardian | marketing - Google News | March 22, 2016 at 09:33AM

The Guardian

Tesco's fictional farms: a marketing strategy past its sell-by date? The Guardian Boswell Farm and Woodside Farm might sound like the perfect place to source your sausages from. The problem is, they don't exist. Shouldn't the supermarket chain be concentrating on giving consumers accurate information instead? Tesco's Boswell Farm ...

March 22, 2016 at 09:33AM | marketing - Google News
Tesco's fictional farms: a marketing strategy past its sell-by date? - The Guardian
marketing - Google News