The 'promise' car: How Hyundai's marketing is helping displaced North Koreans - The Drum

The 'promise' car: How Hyundai's marketing is helping displaced North Koreans - The Drum | marketing - Google News | March 17, 2016 at 09:17AM

The Drum

The 'promise' car: How Hyundai's marketing is helping displaced North Koreans The Drum What happens when you find a technically savvy, creatively minded market facing an ongoing social issue? The blueprint for 'marketing for good'. The market in question is South Korea which, according to Playground founder Thomas Hongtack Kim, has ... and more »

March 17, 2016 at 09:17AM | marketing - Google News
The 'promise' car: How Hyundai's marketing is helping displaced North Koreans - The Drum
marketing - Google News