Why B2B Marketers Struggle to Execute Account-Based Marketing - Customer Think

Why B2B Marketers Struggle to Execute Account-Based Marketing - Customer Think | marketing - Google News | March 19, 2016 at 03:53PM

Why B2B Marketers Struggle to Execute Account-Based Marketing Customer Think Account-Based Marketing (ABM) has become a “must have” line item for 2016. And this enthusiasm isn't just a fleeting trend. More than just a highly targeted engagement tactic, a full-fledged ABM program supports the post-sale customer lifecycle, using ...

March 19, 2016 at 03:53PM | marketing - Google News
Why B2B Marketers Struggle to Execute Account-Based Marketing - Customer Think
marketing - Google News