Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday

Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday | marketing - Google News | May 12, 2016 at 01:08AM

Digiday

Confessions of a social media exec on influencer marketing: 'We threw too much money at them' Digiday Influencers are the biggest buzzword of the moment, with an entire ecosystem devoted to these rising social media stars that is finally coming of age. But the relationship between brands, agencies and influencers is starting to get rocky. In this ... and more »

May 12, 2016 at 01:08AM | marketing - Google News
Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday
marketing - Google News