IBM Watson's Data-Crunching Gains Traction with Marketing Firms - Wall Street Journal

IBM Watson's Data-Crunching Gains Traction with Marketing Firms - Wall Street Journal | marketing - Google News | May 18, 2016 at 08:00AM

Wall Street Journal

IBM Watson's Data-Crunching Gains Traction with Marketing Firms Wall Street Journal About 20% of these partners are working within the “consumer space,” including partners focused on marketing, Mr. Gold said. For marketers, IBM Watson's data-crunching capabilities can help them create personalized campaigns and messages for target ... IBM brings cognitive computing to marketing cloudCMO all 9 news articles »

May 18, 2016 at 08:00AM | marketing - Google News
IBM Watson's Data-Crunching Gains Traction with Marketing Firms - Wall Street Journal
marketing - Google News