Kohl's Reaps Marketing Bonanza From 'Chewbacca Mom' - Fortune

Kohl's Reaps Marketing Bonanza From 'Chewbacca Mom' - Fortune | marketing - Google News | May 23, 2016 at 10:43AM

Fortune

Kohl's Reaps Marketing Bonanza From 'Chewbacca Mom' Fortune Kohl's KSS 3.75% has gotten an unexpected marketing boost from an amateur video a customer made of herself laughing hysterically as she tries on a Chewbacca mask in one of the retailer's parking lots. The video features Candace Payne, a Dallas-area ... Kohl's Seizes Marketing Gold, Showers Woman Who Loves Chewbacca Mask With Free StuffNewsOK.com all 70 news articles »

May 23, 2016 at 10:43AM | marketing - Google News
Kohl's Reaps Marketing Bonanza From 'Chewbacca Mom' - Fortune
marketing - Google News