Marketing firms make dubious judges of campaign coverage
Columbia Journalism Review But when companies with a marketing focus are hired to play the role of media watchdog, there's a tendency to take their findings on faith. These firms are dazzlingly adept at gathering data, but some considerations used to determine earned media or ... |
May 13, 2016 at 02:54PM | marketing - Google News
Marketing firms make dubious judges of campaign coverage - Columbia Journalism Review
marketing - Google News
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