Seven principles that define the future of marketing
CampaignLive Research has shown that 89% of the £19.4bn spent on marketing communications in 2015 were completely ignored. The reason is so many campaigns talk at people not to people. Howard Gossage, the rebel 1960's ad-man, realised the value of interactive ... |
May 16, 2016 at 03:21AM | marketing - Google News
Seven principles that define the future of marketing - CampaignLive
marketing - Google News
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