domingo, 15 de maio de 2016

​The dangers of misaligning your marketing budget with business goals - CMO

​The dangers of misaligning your marketing budget with business goals - CMO | marketing - Google News | May 15, 2016 at 10:33PM

CMO

​The dangers of misaligning your marketing budget with business goals
CMO
Bonnie Crater, CEO of marketing campaign metrics company, Full Circle Insights, agrees with Anderson's observation. She stresses that as a marketer, your budget is always closely linked to how you are operating - and that is something the CMO needs to ...


May 15, 2016 at 10:33PM | marketing - Google News
​The dangers of misaligning your marketing budget with business goals - CMO
marketing - Google News

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