terça-feira, 3 de maio de 2016

Walking the fine line of fear in marketing - Water Technology Online

Walking the fine line of fear in marketing - Water Technology Online | marketing - Google News | May 03, 2016 at 08:56AM

Walking the fine line of fear in marketing
Water Technology Online
Marketers assume that people perceiving that something will affect them and that it will be painful would be enough to get them to take action, but it is not. For example, according to the Water Quality Association (WQA) Consumer Opinion Study, 60 ...


May 03, 2016 at 08:56AM | marketing - Google News
Walking the fine line of fear in marketing - Water Technology Online
marketing - Google News

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