quinta-feira, 19 de maio de 2016

When Sensory Marketing Works and When it Backfires - Harvard Business Review

When Sensory Marketing Works and When it Backfires - Harvard Business Review | marketing - Google News | May 19, 2016 at 11:11AM

Harvard Business Review

When Sensory Marketing Works and When it Backfires
Harvard Business Review
If you've ever picked up a product and took note of how it feels in your hand, you understand the power of sensory marketing. Manufacturers understand it too, which is why tactile information like the famous contour of a Coca-Cola bottle or the ...


May 19, 2016 at 11:11AM | marketing - Google News
When Sensory Marketing Works and When it Backfires - Harvard Business Review
marketing - Google News

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