Why Don't Most Large Advertisers Treat Marketing As A Core Competency? - MediaPost Communications

Why Don't Most Large Advertisers Treat Marketing As A Core Competency? - MediaPost Communications | marketing - Google News | May 19, 2016 at 06:48PM

Why Don't Most Large Advertisers Treat Marketing As A Core Competency? MediaPost Communications Here's what Peter Drucker wrote in his 1954 classic, “The Practice of Management: “Because the purpose of business is to create a customer, the business enterprise has two -- and only two -- basic functions: marketing and innovation. Marketing and ...

May 19, 2016 at 06:48PM | marketing - Google News
Why Don't Most Large Advertisers Treat Marketing As A Core Competency? - MediaPost Communications
marketing - Google News