Under Armour leads Olympic marketing shake-up after 'rule 40' changes - Reuters

Under Armour leads Olympic marketing shake-up after 'rule 40' changes - Reuters | marketing - Google News | June 29, 2016 at 11:02AM

Reuters

Under Armour leads Olympic marketing shake-up after 'rule 40' changes Reuters Sports agents and marketing executives told Reuters that Under Armour's campaign will be the best case study for the changes to so-called rule 40, which ends a marketing blackout during the games for companies who sponsor athletes rather than the event ... Rio Olympics Advertising Problems: Snapchat And Ambush Marketing Has IOC Throwing Up HandsInternational Business Times all 4 news articles »

June 29, 2016 at 11:02AM | marketing - Google News
Under Armour leads Olympic marketing shake-up after 'rule 40' changes - Reuters
marketing - Google News