Ex-Coke European marketing chief reveals branding secrets in new book - CampaignLive

Ex-Coke European marketing chief reveals branding secrets in new book - CampaignLive | marketing - Google News | July 25, 2016 at 08:58AM

CampaignLive

Ex-Coke European marketing chief reveals branding secrets in new book CampaignLive It will discuss the "secrets" of Coke's marketing blueprint, and how marketers can apply them to their own brand. Lamelas was formerly Coca-Cola's most senior European marketer, leading on global marketing initiatives. He left in February to set up his ... and more »

July 25, 2016 at 08:58AM | marketing - Google News
Ex-Coke European marketing chief reveals branding secrets in new book - CampaignLive
marketing - Google News