Samsung Explains Why It's Betting on 'Experiential' Marketing - Wall Street Journal

Samsung Explains Why It's Betting on 'Experiential' Marketing - Wall Street Journal | marketing - Google News | July 27, 2016 at 04:55PM

Wall Street Journal

Samsung Explains Why It's Betting on 'Experiential' Marketing Wall Street Journal It's one of the things that pushes us to create marketing that is not just about telling but experiencing,” Mr. Mathieu said. Samsung is also betting big on virtual reality, manufacturing and selling VR hardware but also using VR to demonstrate its ...

July 27, 2016 at 04:55PM | marketing - Google News
Samsung Explains Why It's Betting on 'Experiential' Marketing - Wall Street Journal
marketing - Google News