Why the biggest business story of the Rio Olympics is this marketing rule change - Yahoo Finance

Why the biggest business story of the Rio Olympics is this marketing rule change - Yahoo Finance | marketing - Google News | August 03, 2016 at 05:12PM

Yahoo Finance

Why the biggest business story of the Rio Olympics is this marketing rule change Yahoo Finance That means they can't use words like “Olympics,” “Summer Games,” or even generic words like “games,” “gold,” or “Rio.” It's not unlike the rule during the Super Bowl that non-sponsors cannot say “Super Bowl” in their marketing. Instead, they use ... and more »

August 03, 2016 at 05:12PM | marketing - Google News
Why the biggest business story of the Rio Olympics is this marketing rule change - Yahoo Finance
marketing - Google News