Ex-Sony Marketing Chief: There's Still A Tug of War Over Digital Spending to Promote Films - Variety

Ex-Sony Marketing Chief: There's Still A Tug of War Over Digital Spending to Promote Films - Variety | marketing - Google News | October 06, 2016 at 03:14PM

Variety

Ex-Sony Marketing Chief: There's Still A Tug of War Over Digital Spending to Promote Films Variety Dwight Caines, the recently departed president of domestic marketing at Sony, told a packed house at the Walter Maciel Gallery in Los Angeles that there's still a tug of war between who controls film-marketing spend at the major studios, but digital ... and more »

October 06, 2016 at 03:14PM | marketing - Google News
Ex-Sony Marketing Chief: There's Still A Tug of War Over Digital Spending to Promote Films - Variety
marketing - Google News