Learfield, the Plano sports marketing giant, is sold to NY investors - Dallas News (blog)

Learfield, the Plano sports marketing giant, is sold to NY investors - Dallas News (blog) | marketing - Google News | October 08, 2016 at 03:04PM

Dallas News (blog)

Learfield, the Plano sports marketing giant, is sold to NY investors Dallas News (blog) Learfield, the Plano-based sports marketing powerhouse, has been acquired by Atairos, a New York private investment firm. The sale was announced Saturday. Terms were not disclosed. The Dallas Business Journal estimated the price at $1.2 billion to $1.3 ... and more »

October 08, 2016 at 03:04PM | marketing - Google News
Learfield, the Plano sports marketing giant, is sold to NY investors - Dallas News (blog)
marketing - Google News