Marketing expert says Suns' rebranding could be 'risky maneuver' - Florida Times-Union

Marketing expert says Suns' rebranding could be 'risky maneuver' - Florida Times-Union | marketing - Google News | November 03, 2016 at 07:04AM

Florida Times-Union

Marketing expert says Suns' rebranding could be 'risky maneuver' Florida Times-Union The change of the franchise name from the Jacksonville Suns minor league baseball team to the Jumbo Shrimp has potential marketing implications that could prove a liability for a team that is beloved in the local market. “Jacksonville Jumbo Shrimp? and more »

November 03, 2016 at 07:04AM | marketing - Google News
Marketing expert says Suns' rebranding could be 'risky maneuver' - Florida Times-Union
marketing - Google News