Marketing in the UK: Last Click and Attribution Hiccups - eMarketer

Marketing in the UK: Last Click and Attribution Hiccups - eMarketer | marketing - Google News | November 25, 2016 at 02:58AM

Marketing in the UK: Last Click and Attribution Hiccups eMarketer Viewers in the UK are spending their time across multiple devices, consuming news and other content in ways that leave marketers struggling to define attribution, according to Tim Webster, co-founder and chief strategy officer at The Exchange Lab, ...

November 25, 2016 at 02:58AM | marketing - Google News
Marketing in the UK: Last Click and Attribution Hiccups - eMarketer
marketing - Google News