Campaign Asia-Pacific |
Why marketing should own pricing
Campaign Asia-Pacific We're all familiar with the four Ps of marketing: product, place, promotion and price. For many of us, it seems natural for marketing to own or at least be involved in the first three, but pricing is usually left to other functions. Maybe it's because ... |
November 24, 2016 at 09:45PM | marketing - Google News
Why marketing should own pricing - Campaign Asia-Pacific
marketing - Google News
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