Account-Based Sales And Marketing: New Tech, Old Principles - Forbes

Account-Based Sales And Marketing: New Tech, Old Principles - Forbes | marketing - Google News | January 18, 2017 at 11:00AM

Account-Based Sales And Marketing: New Tech, Old Principles Forbes Account-based marketing (ABM) is one of those buzzwords that I can't avoid in B2B marketing today. If I'm to believe the hype, I should trash all demand gen tactics and adopt ABM. While tech providers and vendors try to convince us that ABM is a brand ...

January 18, 2017 at 11:00AM | marketing - Google News
Account-Based Sales And Marketing: New Tech, Old Principles - Forbes
marketing - Google News