Breakthrough Socially-Aware Marketing Measurement & Experimentation Capability Enables Marketers to Pinpoint ... - Yahoo Finance

Breakthrough Socially-Aware Marketing Measurement & Experimentation Capability Enables Marketers to Pinpoint ... - Yahoo Finance | marketing - Google News | January 19, 2017 at 11:06AM

Breakthrough Socially-Aware Marketing Measurement & Experimentation Capability Enables Marketers to Pinpoint ... Yahoo Finance Amplero Principal Research Software Engineer Matt Danielson partnered with researchers from Columbia Business School and HEC Paris to quantify the ripple effect of marketing campaigns on non-targeted customers in the targeted customer's network. and more »

January 19, 2017 at 11:06AM | marketing - Google News
Breakthrough Socially-Aware Marketing Measurement & Experimentation Capability Enables Marketers to Pinpoint ... - Yahoo Finance
marketing - Google News