CMO Role Expands With Rising Marketing Budgets - Forbes

CMO Role Expands With Rising Marketing Budgets - Forbes | marketing - Google News | January 09, 2017 at 03:18PM

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CMO Role Expands With Rising Marketing Budgets Forbes This year's survey underscores the importance of technology in the marketing organization. According to the research, the average marketing expense budget is now equivalent to 12% of company revenue and 27% of that is allocated to marketing tech. Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance ManagementMarketingProfs.com (subscription) all 3 news articles »

January 09, 2017 at 03:18PM | marketing - Google News
CMO Role Expands With Rising Marketing Budgets - Forbes
marketing - Google News