Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management - MarketingProfs.com (subscription)

Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management - MarketingProfs.com (subscription) | marketing - Google News | January 09, 2017 at 12:03PM

MarketingProfs.com (subscription)

Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management MarketingProfs.com (subscription) Each year, the marketing community confronts a few dominant themes. A couple of years ago, predictive analytics was all the rage. If you ask any B2B marketer what trends dominated in 2016, you'd likely hear "ABM," "one-to-one relationships," or ...

January 09, 2017 at 12:03PM | marketing - Google News
Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management - MarketingProfs.com (subscription)
marketing - Google News