Goodwin: Marketing dollars across divisions lack coordinated message, oversight - Beckley Register-Herald

Goodwin: Marketing dollars across divisions lack coordinated message, oversight - Beckley Register-Herald | marketing - Google News | January 10, 2017 at 05:04AM

Goodwin: Marketing dollars across divisions lack coordinated message, oversight Beckley Register-Herald CHARLESTON — For outgoing Commissioner of Tourism Amy Shuler Goodwin, marketing Wild, Wonderful West Virginia falls short because marketing dollars are spread out across government factions with no oversight or accountability. "It is not working ... and more »

January 10, 2017 at 05:04AM | marketing - Google News
Goodwin: Marketing dollars across divisions lack coordinated message, oversight - Beckley Register-Herald
marketing - Google News