What do marketers need to know about content marketing? - The Drum

What do marketers need to know about content marketing? - The Drum | marketing - Google News | January 16, 2017 at 08:14AM

The Drum

What do marketers need to know about content marketing? The Drum Creating the right content to engage with customers has become increasingly important. Research by the Content Marketing Institute recently found that 57% of marketers have not been devoting enough time to content marketing, with 40% facing strategy ... Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology SolutionsThe Content Standard by Skyword Oracle Marketing Cloud Adds New Marketing Automation and B2B Content Marketing FeaturesMarTech Series (press release) (blog) all 5 news articles »

January 16, 2017 at 08:14AM | marketing - Google News
What do marketers need to know about content marketing? - The Drum
marketing - Google News