Coca-Cola says its marketing is about more than just 'big budgets' - Marketing Week

Coca-Cola says its marketing is about more than just 'big budgets' - Marketing Week | marketing - Google News | March 22, 2017 at 10:28AM

Marketing Week

Coca-Cola says its marketing is about more than just 'big budgets' Marketing Week When launching any marketing activity, Howlett says it is important to take stock of who you are talking to as well as linking it up to a “crucial insight” and the connection you want to make with consumers. She said this process can be applied to any ... and more »

March 22, 2017 at 10:28AM | marketing - Google News
Coca-Cola says its marketing is about more than just 'big budgets' - Marketing Week
marketing - Google News