Banks Get Personal in Their Marketing - Wall Street Journal (subscription)

Banks Get Personal in Their Marketing - Wall Street Journal (subscription) | marketing - Google News | April 24, 2017 at 11:09PM

Wall Street Journal (subscription)

Banks Get Personal in Their Marketing Wall Street Journal (subscription) Rob Lee, chief product officer for banking and payments at financial-technology company FIS, says his company is helping banks with just-in-time marketing. If a bank notices a customer eating lunch at different college campuses all week, it might send ...

April 24, 2017 at 11:09PM | marketing - Google News
Banks Get Personal in Their Marketing - Wall Street Journal (subscription)
marketing - Google News