Inside Activision's 'Call of Duty' marketing playbook - Digiday

Inside Activision's 'Call of Duty' marketing playbook - Digiday | marketing - Google News | April 26, 2017 at 02:43PM

Inside Activision's 'Call of Duty' marketing playbook Digiday Video game franchise “Call of Duty” is a moneymaker that has brought in at least $15 billion in revenue for its parent company Activision Blizzard since 2003. It is also a marketing machine that has featured celebrities like Kevin Spacey and Michael B ... and more »

April 26, 2017 at 02:43PM | marketing - Google News
Inside Activision's 'Call of Duty' marketing playbook - Digiday
marketing - Google News