Is 'sub-two-hour' Nike marathon bid just a clever marketing stunt? - The Guardian

Is 'sub-two-hour' Nike marathon bid just a clever marketing stunt? - The Guardian | marketing - Google News | April 22, 2017 at 08:05PM

The Guardian

Is 'sub-two-hour' Nike marathon bid just a clever marketing stunt? The Guardian Few think this would be possible because the conditions in a real marathon are so different, triggering accusations that Nike is attempting little more than a marketing gimmick. But Ellis Cashmore, professor of sociology at Aston University, Birmingham ... and more »

April 22, 2017 at 08:05PM | marketing - Google News
Is 'sub-two-hour' Nike marathon bid just a clever marketing stunt? - The Guardian
marketing - Google News