Marketing Week |
P&G overhauls its marketing as it concedes 'parity doesn't cut it'
Marketing Week P&G is looking to “raise the bar” with its marketing by setting new benchmarks on what makes for a high-quality campaign, which includes the rule that a campaign must drive growth for at least a full year. The FMCG giant revealed its latest results ... P&G plans $2 billion more in marketing spend savings as sales fall |
April 26, 2017 at 01:23PM | marketing - Google News
P&G overhauls its marketing as it concedes 'parity doesn't cut it' - Marketing Week
marketing - Google News
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