You Don't Need a Single 'Uber' Model to Make Data-Driven Marketing Work - AdAge.com

You Don't Need a Single 'Uber' Model to Make Data-Driven Marketing Work - AdAge.com | marketing - Google News | April 24, 2017 at 11:43AM

AdAge.com

You Don't Need a Single 'Uber' Model to Make Data-Driven Marketing Work AdAge.com Digital consistently seems underrepresented in marketing mix models, which don't properly account for digital's comparative role or provide timely signals for how to optimize digital spend. In response to these shortcomings, the industry has turned to ...

April 24, 2017 at 11:43AM | marketing - Google News
You Don't Need a Single 'Uber' Model to Make Data-Driven Marketing Work - AdAge.com
marketing - Google News