Celebrity Endorsers Are Not Influencer Marketing - MediaPost Communications

Celebrity Endorsers Are Not Influencer Marketing - MediaPost Communications | marketing - Google News | May 24, 2017 at 09:07AM

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Celebrity Endorsers Are Not Influencer Marketing MediaPost Communications And it's not just the reaction of regulators that is giving this kind of “influencer marketing” a bad name. Increasingly, consumers themselves are reading about marketing boondoggles such as the infamous Fyre Festival that used the social media ... True Influence Isn't About Follower Counts: Adobe's Joe Martin and Mark Boothe on Marketing Smarts [Podcast]MarketingProfs.com (subscription) 5 Influencer Marketing Insights That May Change Your StrategyBusiness 2 Community all 8 news articles »

May 24, 2017 at 09:07AM | marketing - Google News
Celebrity Endorsers Are Not Influencer Marketing - MediaPost Communications
marketing - Google News