segunda-feira, 1 de maio de 2017

How Heineken Got a More Holistic View of Its Commercial Marketing Budget - DMN

How Heineken Got a More Holistic View of Its Commercial Marketing Budget - DMN | marketing - Google News | May 01, 2017 at 01:33PM

DMN

How Heineken Got a More Holistic View of Its Commercial Marketing Budget
DMN
Olga Yurovski, founder and CEO of Shopperations, describes shopper marketing as the alignment of brands and retailers to create better shopping experiences, more comprehensible strategies, and longer-term partnerships. Through Shopperations, brands ...


May 01, 2017 at 01:33PM | marketing - Google News
How Heineken Got a More Holistic View of Its Commercial Marketing Budget - DMN
marketing - Google News

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