How M&S is getting 'more bang for its buck' in marketing - Marketing Week

How M&S is getting 'more bang for its buck' in marketing - Marketing Week | marketing - Google News | May 24, 2017 at 01:42PM

Marketing Week

How M&S is getting 'more bang for its buck' in marketing Marketing Week The retailer spent £162.7m on marketing in its financial year to 1 April, £23m or 12.6% less than the year before. And while its CFO Helen Weir would not be drawn on budgets for this year, she said effectiveness is improving, with M&S getting more for ...

May 24, 2017 at 01:42PM | marketing - Google News
How M&S is getting 'more bang for its buck' in marketing - Marketing Week
marketing - Google News