Macy's Unveils Marketing Strategy Under New CMO - AdAge.com

Macy's Unveils Marketing Strategy Under New CMO - AdAge.com | marketing - Google News | June 06, 2017 at 04:08PM

AdAge.com

Macy's Unveils Marketing Strategy Under New CMO AdAge.com The changes are part of the new marketing positioning from Richard Lennox, an ad industry veteran who joined Macy's as chief marketing officer last year from Toys R Us. The chain is striving to re-energize its loyal older customers while simultaneously ...

June 06, 2017 at 04:08PM | marketing - Google News
Macy's Unveils Marketing Strategy Under New CMO - AdAge.com
marketing - Google News