When Viral Marketing Backfires - Wall Street Journal (subscription) (blog)

When Viral Marketing Backfires - Wall Street Journal (subscription) (blog) | marketing - Google News | June 01, 2017 at 05:42PM

When Viral Marketing Backfires Wall Street Journal (subscription) (blog) Corporations trying to create viral content are like middle-aged dads out to impress teenagers at a party – rarely successful and painful to watch. The best P.R. originates in the wild, such as the teen who broke the all-time retweet record in a bid to ...

June 01, 2017 at 05:42PM | marketing - Google News
When Viral Marketing Backfires - Wall Street Journal (subscription) (blog)
marketing - Google News