Sky unveils industry-first loyalty scheme that rewards tenure, not spend - Marketing Week

Sky unveils industry-first loyalty scheme that rewards tenure, not spend - Marketing Week | marketing - Google News | August 02, 2017 at 08:07PM

Marketing Week

Sky unveils industry-first loyalty scheme that rewards tenure, not spend Marketing Week Speaking to Marketing Week, she explains: “What is really different [about Sky's loyalty programme] is that it gets better the longer customers are with us. We want to say thank you to customers for tenure, not spend.” The loyalty programme has four ... and more »

August 02, 2017 at 08:07PM | marketing - Google News
Sky unveils industry-first loyalty scheme that rewards tenure, not spend - Marketing Week
marketing - Google News