Spread Too Thin: Under Armour's Marketing Dilemma
AdAge.com The problem of being too many things to too many people may be tripping up Under Armour. Though the sportswear brand reported a 9% increase in second-quarter revenue to $1.1 billion on Tuesday, it lost $12.3 million during the quarter and cut its ... |
August 01, 2017 at 02:36PM | marketing - Google News
Spread Too Thin: Under Armour's Marketing Dilemma - AdAge.com
marketing - Google News
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