Spread Too Thin: Under Armour's Marketing Dilemma
AdAge.com "Within marketing, our focus and approach is sharper and our frequency is increasing," said David Bergman, chief financial officer, on a conference call, noting the brand will spend more and have more "consistent brand voice" in the second half of the ... |
August 01, 2017 at 02:36PM | marketing - Google News
Spread Too Thin: Under Armour's Marketing Dilemma - AdAge.com
marketing - Google News
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