Chief marketing officers are spending more on external agencies and less on technology: Gartner - CNBC

Chief marketing officers are spending more on external agencies and less on technology: Gartner - CNBC | marketing - Google News | November 16, 2017 at 10:28AM

CNBC

Chief marketing officers are spending more on external agencies and less on technology: Gartner CNBC Whether a chief marketing officer (CMO) has $100,000 or $100 million in his or her budget, the question comes down to how the cash is spent. And according to a new report, spend is slowing with more pressure for marketers to prove returns. Budgets have ...

November 16, 2017 at 10:28AM | marketing - Google News
Chief marketing officers are spending more on external agencies and less on technology: Gartner - CNBC
marketing - Google News