Customer Data: Is Double Entry Dragging Down Your Bottom Line? - Dealer Marketing Magazine

Customer Data: Is Double Entry Dragging Down Your Bottom Line? - Dealer Marketing Magazine | marketing - Google News | November 21, 2017 at 03:02PM

Dealer Marketing Magazine

Customer Data: Is Double Entry Dragging Down Your Bottom Line? Dealer Marketing Magazine Nearly a third of sales and marketing data is unusable, reports Experian. If a third of the contacts in your marketing database are incorrect, a third of your marketing spend is essentially going down the drain. Double entry is often the culprit for ...

November 21, 2017 at 03:02PM | marketing - Google News
Customer Data: Is Double Entry Dragging Down Your Bottom Line? - Dealer Marketing Magazine
marketing - Google News