Defining the Customer Journey Is Top Barrier to Effective Marketing Attribution - eMarketer

Defining the Customer Journey Is Top Barrier to Effective Marketing Attribution - eMarketer | marketing - Google News | October 31, 2017 at 10:42PM

eMarketer

Defining the Customer Journey Is Top Barrier to Effective Marketing Attribution eMarketer A dearth of knowledge is making it difficult for marketers to execute attribution strategies. According to a survey from AdRoll, in association with Econsultancy, more than a third (35%) of marketers worldwide say defining the online customer journey ...

October 31, 2017 at 10:42PM | marketing - Google News
Defining the Customer Journey Is Top Barrier to Effective Marketing Attribution - eMarketer
marketing - Google News