McKinsey on digital marketing: Personalization is not what you think - ZDNet

McKinsey on digital marketing: Personalization is not what you think - ZDNet | marketing - Google News | November 20, 2017 at 04:20PM

ZDNet

McKinsey on digital marketing: Personalization is not what you think ZDNet Digital marketing is a complicated beast that demands collaboration across such diverse disciplines as branding, content, and data science. The best marketers combine company strategy and brand goals with a keen understanding of what makes the ...

November 20, 2017 at 04:20PM | marketing - Google News
McKinsey on digital marketing: Personalization is not what you think - ZDNet
marketing - Google News