What Brand-Safe Marketing Means To New York Life - AdExchanger

What Brand-Safe Marketing Means To New York Life - AdExchanger | marketing - Google News | November 20, 2017 at 10:12AM

AdExchanger

What Brand-Safe Marketing Means To New York Life AdExchanger New York Life is in the insurance business – but the brand also has to protect itself. Marketers today have several metrics to juggle in their digital buys: Fraud, viewability and context top the list. But it's not enough to monitor these metrics ...

November 20, 2017 at 10:12AM | marketing - Google News
What Brand-Safe Marketing Means To New York Life - AdExchanger
marketing - Google News