Why Evian now spends 80 percent of its marketing budget on digital media - Digiday

Why Evian now spends 80 percent of its marketing budget on digital media - Digiday | marketing - Google News | December 06, 2017 at 02:10AM

Digiday

Why Evian now spends 80 percent of its marketing budget on digital media Digiday Evian is placing its bets on Snapchat, Instagram and influencer marketing in order to gain an edge. It's a departure for the brand, which used to be focused on how “pure” its water was, said Olivia Sanchez, vp of marketing for Evian parent Danone ...

December 06, 2017 at 02:10AM | marketing - Google News
Why Evian now spends 80 percent of its marketing budget on digital media - Digiday
marketing - Google News