Checking the P&L with the marketing hat on - Customer Think

Checking the P&L with the marketing hat on - Customer Think | marketing - Google News | January 20, 2018 at 04:11PM

Customer Think

Checking the P&L with the marketing hat on Customer Think There is a big pressure on cost reduction and profit optimization nowadays, but it could lead into wrong decisions. It is a wide-spread believe that the best way to achieve it, is to increase the operating profit in the short run, as it is very visible ... and more »

January 20, 2018 at 04:11PM | marketing - Google News
Checking the P&L with the marketing hat on - Customer Think
marketing - Google News